Analysis

Synopsis:

 House Bill 267 (HB 267) makes three separate nonrecurring General Fund appropriations to the Tourism Department in FY2022 and FY2023. Purposes are to 1) provide destination marketing services and support to certain business improvement districts; 2) provide technical assistance to tourism events through a Tourism Event Revitalization Program; and 3) develop a Tourism Industry Career Advancement Pilot Program.

Analysis:

 House Bill 267 (HB 267) makes the following three appropriations to the Tourism Department:

Appropriation 1:

HB 267 makes a seven million dollar ($7,000,000) appropriation from the General Fund to the Tourism Department for FY2022 and FY2023. Any balance remaining at the end of FY2023 will revert to the General Fund. 

Purpose:
•	to provide destination marketing services, promotion, technical assistance, and other support to business improvement districts pursuant to the Business Improvement District Act, that meet criteria the Tourism Department will establish to increase business retention and support business expansion. 


Appropriation 2:

HB 267 makes an eight million dollar ($8,000,000) appropriation from the General Fund to the Tourism Department for FY2022 and FY2023. Any balance remaining at the end of FY2023 will revert to the General Fund. 

Purpose: 
•	to provide technical assistance to tourism events through a Tourism Event Revitalization Program to be established by the Tourism Department to improve efficiency, efficacy and sustainability of attracting out-of-state visitors to New Mexico tourism events. 


Appropriation 3:

HB 267 makes a thirty million dollar ($30,000,000) appropriation from the General Fund to the Tourism Department for FY2022 and FY2023. Any balance remaining at the end of FY2023 will revert to the General Fund. 

Purpose:
•	to develop a Tourism Industry Career Advancement Pilot Program to provide professional development opportunities to upskill the leisure and hospitality workforce following the losses in employment caused by the coronavirus disease 2019 pandemic. 

HB 267 requires the pilot program to include provision for: 
•	(1) curriculum development and procurement; 
•	(2) a staff coordinator; 
•	(3) an outreach and recruitment coordinator;
•	(4) program enrollment courses; 
•	(5) special events; and 
•	(6) supplies. 

HB 267 requires the pilot program to include: 
•	(1) a college fellowship program to retain New Mexico college graduates and support job placement post-graduation; 
•	(2) on-the-job training and mentorship at hospitality and tourism business establishments to reduce workforce migration and retain New Mexico’s talent; and 
•	(3) nationally recognized online professional certificates to increase skills and provide career advancement.

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